01
GEICO
It Feels Good To GEICO – Integrated Brand Platform
Led integrated communications strategy for "It Feels Good To GEICO," helping evolve the brand beyond savings messaging into a scalable emotional platform built for modern consumer behavior.
Too brand for performance.
Too performance for brand.
Brand, communications, and social strategist.
Fluent across cultures, languages, and platforms.
Systems thinker. Translator between teams.
Selected Brands
Philosophy
Approach
Systems Over Silos
Most marketing teams are organized by channel. Consumers are not.
I build communications systems that connect brand, digital, social, media, creators, CRM, and measurement so strategy carries through the entire customer experience.
Built for Changing Discovery
Discovery no longer starts and ends with search.
AI recommendations, creator ecosystems, and platform algorithms are reshaping how brands get found and chosen. Marketing has to account for that shift.
Case Studies
Selected Work
02
The Alwan Foundation
Proud Maroons – Human Rights Campaign
Shaped the participation strategy and communications architecture behind Qatar's first LGBTQ+ football supporters movement, turning World Cup attention into global visibility, solidarity, and pressure for change.
03
Porsche
Multi-Market Full-Funnel Marketing Communications Ecosystem
Headed cross-market communications strategy across 22 countries, building a more unified full-funnel ecosystem connecting brand, CRM, retail, and dealership experiences.
04
Grammarly
Lifecycle Marketing & Demand Generation System
Architected a lifecycle marketing and CRM framework that connected educational content and product adoption into a more cohesive B2B growth system.
05
Meta
Pa' Mi Gente – Cultural Community Platform
Built a cultural and creator strategy behind Pa' Mi Gente, helping Meta build a year-round platform designed around identity, representation, and community participation.
06
HOKA
Social & AI Discovery Strategy
Created a more connected editorial and content ecosystem designed to strengthen HOKA's earned visibility, cultural relevance, and discoverability across social and AI platforms.
07
TIAA
Thought Leadership Content Strategy
Designed a thought leadership and distribution framework that transformed TIAA's retirement and wealth content into a more structured full-funnel communications system.
08
Baskin-Robbins
Social Brand Transformation
Developed a social native content and creator strategy that helped Baskin-Robbins move from polished brand messaging to faster, culturally relevant participation with Gen Z audiences.
Let's build something useful.
Open to strategic roles, consulting, and conversations about brand, communications, social, and modern marketing systems.
Get in touch